Commercial Work

Museo Egizio Campaign

The concept of the print campaign, 'Closer than you Think', is meant to make the guest think that Turin and Egypt are equally important because of the museum's presence.

The posts are an ironic representation of the Egyptian-style world, used during international festivities and other important days to show the museum's presence during these events.

Finally, the ambient brings the concept into reality, via replicas of Egyptian statues within the the city of Turin, to emphasize the 'Closer than you Think' concept even more.

Nike Vaporfly Campaign

The print campaign focuses on the strength that the shoe provides for extreme sports, such as Hyrox, shown in the key visual.

The post serves as motivation for athletes to push themselves to always do more and give their best.

The stand is a way of looking at an athlete's performance thanks to Nike shoes, compared to previous results achieved without the help of Nike Vaporfly.

Fondation Cartier Campaign

The print campaign promotes the Appropriation Art showcase at Fondation Cartier in Paris, through the aid of AI, as if the art movement were reinterpreted in a more contemporary way.

Famous artworks have been modified drastically thanks to the help of Artificial Intelligence to strike the attention of the public, just like the Appropriation Art movement did during its time.

The modified artwork include 'La Belle Ferronnière' by Leonardo da Vinci, the Statue of liberty, Michelangelo's 'David' and 'American Gothic', by Grant Wood. The concept 'Emprunter pour Créer' shows how Appropriation Art uses art from the past to create something new in the present.

The posters have also been adapted for digital use in Instagram posts and Instagram Stories by the Fondation Cartier account.